The Equity Analyst Team is a student organization within the Johns Hopkins Carey Business School. This exclusive investment management organization is designed to create graduate students that bring both hands-on experience and theoretical knowledge to their future employers. The members are hand-picked, interviewed, and put through a rigorous program.
Main products and services:
ReplyDelete-General search engine
-Online productivity software: Gmail, Google Drive, Google+
-Desktop products: Chrome, Picasa
-OS: Android for mobile and Chrome OS for netbook
-Communication hardware: Nexus and Motorola mobile phones
Revenue (50,175 million in 2012):
-Google (advertising and others): 92% of total revenue (46,039 million)
Total advertising revenue: 87%
Google website: 62%
Network members’ websites: 25%
Others: 13%
-Motorola mobile (hardware and others): 8%
Total revenue increased 24% in 2010, 29% in 2011, 32% in 2012.
Advertising revenue is stable as percentage of total revenue from 2010 to 2012.
Revenue by Geography: US 46%, UK 11%, others 43%, percentages are stable from 2010 to 2012.
R&D: 13.5% of total revenue in 2012, 13.6% in 2011, 12.8% in 2010. Similar with Microsoft 13% in 2012 and 2011.
CF operating: 31% increased in 2011, 14% in 2012
Major Acquisitions:
2004: Keyhole to Google Earth
2006: Youtube
2008: GrandCentral to Google voice
2011: Motorola
Competition:
-General Search engine: Yahoo and Bing
-Vertical search engine and e-commerce website: KAYAK, Monster, Amazon and eBay
-Social network: FB and Twitter.
-Mobile applications on iPhone and Android devices
-Other forms of advertising: TV, radio
-Providers of online products and services. A number of our online products and services, including Gmail, YouTube, and Google Docs, compete directly with new and established companies, which offer communication, information, and entertainment services integrated into their products or media properties.
Risks:
-Intense competition
-Motorola segment: operating loss in 2012 and 2013 first 9 months.
-Acquisition
Google Inc. (GOOG)
ReplyDeleteTwo Major Segments
• Google (advertising and other) 91.8%; gross profit margin 63% (2012); 65.2% (2011); 64.5% (2010)
• Motorola Mobile (hardware and other) 8.2%; gross profit margin 16% (2012)
Advertising Revenue
• Advertising revenue 87% (2012); 96% (2011); 96% (2010)
o Google websites 62% (2012); 69% (2011); 66% (2010)
o Google Network Members’ websites through Adsense 25% (2012); 27%(2011); 30%(2010)
Research and development
• In 2012, $6.8 billion, 13.5% of sales.
• In 2010, $5.2 billion, 13.6% of sales.
Free cash flow
• 6,767m in 2011
• -1,064m in 2012
• 9,080m in 2013(E)
Financial performance
• Increased revenue; growth rate 32%(overall in 2012); 19.6%(advertising)
• The margin trend
o Google Network Members’ Websites (operating margin) < Google Websites (operating margin)
o Growth in advertising from Google websites has generally exceeded that from Google Network Members’ Websites.
o Mobile devices (operating margin) < Desktop computers and tablets (operating margin)
Comments
• Increase in advertising revenue
• Google's search engine conducts more than 60% of all Internet searches, more than 5 times the level of its nearest competitor
• Android operating system; Rise in smartphone market share
• Facebook's Graph Search threatens to disrupt some of the heretofore dominant players on the Web, including Google.